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Calculateur de Tarifs Sponsorisés
Tarifiez reels, posts, stories sponsorisés et droits publicitaires.
Creator Inputs2026 CPM benchmarks
Content Niche (rate multiplier)
Recommended Dedicated Reel Rate$570
Fair negotiation range $455 – $680 · Micro tier (10K – 50K) · effective CPM $31.63
Dedicated Reel$570Flagship placement · 30–90s integration
In-Feed Post$400Single image or carousel + caption mention
3-Frame Story Sequence$230Swipe-up/link sticker series, 24h
30-Day Paid Ad Usage Rights$285Add-on: brand whitelisting & boosting
How this is calculated: smoothed base CPM for your size (no cliff at tier edges) (Micro: $28/1k views) × niche multiplier (1x) × reach factor (1.1x — strong reach — slight premium). Reel = full value · Post = 70% · Story sequence = 40% · Ad usage = 50% add-on. Always adjust for deliverable complexity and exclusivity.
Next in your workflow:
Étapes Simples
Comment Utiliser Calculateur de Tarifs Sponsorisés
01Étape 1
Copy the Instagram link
Open Instagram, tap the share button on any post, reel, or story, and copy the link.
02Étape 2
Paste the link above
Come back here and paste the copied link into the input field above.
03Étape 3
Download or view
Click the download button to save the content, or view it right here.
FAQ
Frequently Asked Questions
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