⚡ Instant Diagnosis🔍 Explore Discovery Estimate🆓 100% Free
Reach vs. Impressions Virality Analyzer
Decode any post: frequency ratio, virality score, Explore discovery estimate, and a diagnostic verdict — Viral Candidate, Suppressed, Fatigue Risk, and more.
Post Insights (from Instagram analytics)Paste from Insights →
Discovery Diagnostic
Viral CandidateScore 96/100
High saves/shares are pushing this post deep into Explore and non-follower feeds.
→ Repost a part 2 within 48h and pin a comment with a follow CTA to convert the wave.
Virality & Discovery
Frequency Ratio1.29xImpressions ÷ Reach · 1.0–1.8x is ideal
Virality Score4.71%(Saves + Shares) ÷ Reach · 4%+ goes viral
Explore Discovery94%Est. (12% follower reach assumed) — enter exact for precision
Follower Penetration202%Reach ÷ Followers · under 8% is weak
Next in your workflow:
Simple Steps
How to Use the Reach vs. Impressions Virality Analyzer
01From Insights →
Paste post insights
Copy reach, impressions, saves, shares, and your follower count from Instagram Insights.
02Instant Verdict
Read the diagnostic verdict
Get a frequency ratio, virality score, discovery estimate, and a plain-English distribution diagnosis.
03Action Plan
Act on the prescription
Each verdict ships with a next move — double down, repackage, fix the hook, or rest the format.
FAQ
Reach Analyzer FAQ
What is the difference between reach and impressions?+
Reach counts unique accounts that saw your post; impressions count total views including repeats. Impressions ÷ Reach = frequency — 1.0–1.8x is ideal. Above 2.5x with low saves means the same people keep seeing a post nobody shares.
What is a good virality score?+
Virality = (Saves + Shares) ÷ Reach × 100. Above 4% with strong non-follower reach is a viral candidate; 2.5%+ shows high community retention; under 1.5% with high frequency signals creative fatigue.
How do I know if Explore is picking up my post?+
This analyzer estimates non-follower discovery by assuming ~35% of your followers were reached — everything beyond that is discovery traffic. Sustained 45%+ non-follower share with high saves means Explore distribution.
What does "Suppressed Distribution" mean?+
Reach under ~8% of your follower base with almost no discovery pickup. Common causes: weak first-2-second hook, flagged hashtags, or posting when your audience is offline. Fix one variable and re-test.